Version: 230609

Our customers' personal integrity is important to us. Please read our privacy policy below, which explains what personal information we collect, how we use it, and what rights you have. European Pet Pharmacy & Modin Trading AB owns the personal data collected via or in cooperation with

Data Controller:

European Pet Pharmacy

Modin Trading AB

What personal information about you do we process?
The following categories of personal data about you as a customer or potential customer are collected and processed by European Pet Pharmacy when you make purchases, use our services, and in connection with the marketing and sales of our products and services.

Contact details you provide to us when you use our website. This may include, for example, name, product reviews, contact information, and information you provide when you log in with us.
Transaction and billing information, for example, when you make a purchase from us through our website (such as credit card information and delivery information).
Information we collect automatically via cookies or other tracking tools (e.g. which web pages you have visited and if you have clicked on any link in our newsletter). We may also collect information about the device you use to visit our website.
Information you provide when participating in competitions or responding to surveys.
Correspondence you have had with us (e.g. if you have contacted customer service or interacted with us via social media).
Other information you provide when you visit our website, e.g. where you are located when you visit, provided that you consent to this via cookies.

If you also shop in our store, we may combine the information you provide in the store (e.g. if you make a purchase or sign up for our newsletter) with the information above.

How do we use your information?
It depends on how you use the website, how you communicate with us, and what you allow us to access. The purpose of this information is to:

To customize our website to your individual preferences and show you the content that we believe you are most interested in, based on your data, purchase history, and website history.

To be able to process your order and maintain your account.
To manage and respond to questions and any complaints received by our customer service.
To improve and maintain the quality and monitor the use.
To send advertising and direct marketing in cases where you have consented to this or otherwise are permitted to do so.
For market research, we may, for example, contact you for feedback on our products.

For example, to investigate fraud and, if necessary, to protect us or our subcontractors, for security reasons.
To comply with our legal and regular obligations.

Regarding our right to store and manage your personal data, we refer to the following legal bases, according to the Data Protection Act:

By receiving your consent (e.g. when you contact our customer service, when you add information about yourself, or when you agree that we send advertising to you).
By the necessity to handle personal data to establish a contract with you or to prepare a contract with you (e.g. we use your personal data to perform payment and make purchases when you place an order with us).

By our legitimate interest as an e-shop to maintain and provide our services. We always want to know more about our customers' needs and wishes to offer the best possible products and customer experiences. We use information about you to tailor your experience, to make it more interesting and relevant in terms of products and offers just for you.

Depending on your preferences for advertising, your personal data may be used to send advertising via email, phone, or mail. Some of these mailings may be tailored just for you, e.g. based on your purchase history or other information we have saved. If you do not wish to receive advertising and/or offers from us, you can notify us at any time by contacting us or clicking "unsubscribe" in any of our newsletters. If you unsubscribe from our newsletter, we may still contact you with service information (e.g. order and delivery confirmation and information about your rights).

You may also be exposed to advertising about us on other websites and in social media. If you no longer wish to see targeted ads, you can change your cookie and privacy settings in your browser and on each website/app.

Who has access to this information?
We may share our customers' personal data with certain subcontractors as follows:

Subcontractors providing services to us, e.g. shipping companies, payment tools, and more.
In other contexts where we have your consent to do so or otherwise according to the law have the right to do so.

With the police or other government agencies, e.g. to report fraud or in accordance with a mandatory request.

Storage and storage

We keep your personal information so that we can provide you with the right service and so that we can contact you to discuss your dog's health and access and lifestyle to be able to provide you and your pet with the right supplements and products.

We retain your information for as long as we need the information to fulfill our commitment.

For example, if you have made a purchase from us, we will retain your information for as long as required for billing, tax, and insurance purposes.

We may also keep correspondence with you for as long as needed to protect us from legal claims. (E.g. if you have complained about a product). When we no longer need to save information, we will delete it. Please note that we will also save your email address even if you unsubscribe from our newsletter, to ensure that we do not send the newsletter to your address in the future.

Cookie policy

The information collected via cookies is used only for European Pet Pharmacy's purposes, i.e. not for third-party purposes. Cookies are sometimes used to collect information considered to be personal data, such as IP addresses and information linked to the IP address, but no personal data directly attributable to you as a person.

We use cookies on our website. A cookie is a small text file that is placed on your computer to, for example, facilitate certain functions, such as navigation on the website. We also use cookies to collect statistics about the number of visitors to the website and to obtain information about how the website is used. This information enables us to develop and optimize the website. Finally, we use cookies to see which ads are relevant to you and to evaluate our advertising campaigns.

Cookies can either be automatically deleted when the user closes their browser (so-called "session cookies") or stored on the user's computer to facilitate future visits to the website (so-called "permanent cookies"). Even permanent cookies should be automatically deleted after a specified period of time.

As long as you do not change your settings to block cookies, our system will store the aforementioned cookies each time you visit our site.

If you do not accept the use of cookies, your browser can be set to automatically deny the storage of cookies or inform you every time a website requests to store a cookie. Through the browser, previously stored cookies can also be deleted. However, if your browser rejects cookies, the functionality of the website may be limited.

Your rights

You always have the right to object to the use of your personal data for certain specific purposes.

You have some rights when it comes to your personal information, including the right to access, move, modify, and request that we